Tag Archives: media

Niche social networks – to join or not to join?

by on November 28, 2011 in social media

New social networks are popping up on a regular basis, and the fact that these specialized communities don’t have Facebook’s 800 million users doesn’t necessarily mean they aren’t great places for brands to be. In many cases, brands are adopting niche social networks based on the quality of interactions as opposed to broad-based reach – [...]

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How to get the most out of LinkedIn

by on October 7, 2011 in social media

Having grown to over 120 million users since its launch in 2003, it’s becoming increasingly difficult to meet a professional contact who isn’t a LinkedIn user. There’s no question that small and medium sized businesses (SMBs) – particularly those involved in business-to-business work – stand to gain a lot simply by creating a LinkedIn profile, [...]

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