by ben
on December 6, 2011
in social media
A challenging debate in social media is the extent to which a brand should censor or empower conversations in which their ‘followers’ express themselves in full technicolour – should people be allowed to use obscenities, swear, incite, or insult on your website? Profanities: authentic or crude? It’s a challenging question – should brands allow people [...]
by ben
on November 28, 2011
in search engine optimisation, social media
Website authority is essentially how a website is predicted to perform in search engine rankings. It’s important because ‘Authority Sites’ rank more highly in search engine results pages (serps). Search engines take into account the number of quality inbound links, the age of the domain, the time visitors spend on the site, and hundreds of [...]
by ben
on November 28, 2011
in social media
New social networks are popping up on a regular basis, and the fact that these specialized communities don’t have Facebook’s 800 million users doesn’t necessarily mean they aren’t great places for brands to be. In many cases, brands are adopting niche social networks based on the quality of interactions as opposed to broad-based reach – [...]
by steve
on October 7, 2011
in social media
Having grown to over 120 million users since its launch in 2003, it’s becoming increasingly difficult to meet a professional contact who isn’t a LinkedIn user. There’s no question that small and medium sized businesses (SMBs) – particularly those involved in business-to-business work – stand to gain a lot simply by creating a LinkedIn profile, [...]
by steve
on September 30, 2011
in social media
There’s been some interesting developments and emerging themes in the world of Google+ over the last week… Google+ is growing rapidly! There’s still no word on exactly when Google+ business profiles will be available (all they’re saying is it’s “close”!), but it looks increasingly likely that Google+ will play an important role in social media [...]
by steve
on September 27, 2011
in social media
In mid-September, over 400 agency and industry professionals assembled in London for Facebook Studio Live, an interactive agency event hosted by members of Facebook’s senior management team who shared how they want to work with agencies, their latest strategies for creating social campaigns, how people are currently interacting with the site and Facebook’s growth trajectory. Below [...]
by steve
on September 23, 2011
in social media
There have been a whole bunch of really interesting announcements of new facebook developments at this years F8 conference. Here we’ve picked out a few that we think are particularly interesting for business: 1. Timeline Facebook’s head honcho Mark Zuckerberg announced yesterday a massive overhaul of facebook profiles with the introduction of ‘Timeline’. Basically, Timeline [...]
by ben
on September 22, 2011
in social media
Today, September 22nd, Facebook will be holding the Annual f8 Developer Conference, which brings together the developers, entrepreneurs and innovators who are building a more social web through the platform. It is typically packed with new product innovations and a real peek into the future of our platform. FB suggested to us a few weeks ago this [...]
by steve
on September 21, 2011
in social media
Google’s most recent foray into the world of online social networking was initially offered to a handful of journalists and techies (but they were all allowed to invite their friends, so we’ve been on there since early July)….so far it’s been pretty quiet, but now, after two-and-a-half months of closed testing, Google+ has just been [...]
by steve
on September 18, 2011
in social media
This past week marked the end of a long wait for many social media-oriented businesses – Twitter finally announced ‘Twitter Web Analytics’, a tool which will help website owners understand how much traffic they’re receiving via Twitter and the effectiveness of Twitter integrations on their sites. It’s not quite here yet, but we should be [...]
