A question we’re often (ish) asked is; “Why are you called ‘Black & White’ Zebra – aren’t all zebras black and white?” For now, until we come up with a better answer, the answer to that is “Yes”. But the more interesting question is, why do zebras have black and white stripes at all? Researchers [...]
Nice and good are the two criteria we’ll be sticking to when building the team at Black & White Zebra. Bill Bernbach defined these two criteria when defining the kind of people that he needed when starting DDB. They had to be nice, and they had to be good. He recognised that it’s people that [...]
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