by ben
on February 10, 2012
in black & white zebra news
A question we’re often (ish) asked is; “Why are you called ‘Black & White’ Zebra – aren’t all zebras black and white?” For now, until we come up with a better answer, the answer to that is “Yes”. But the more interesting question is, why do zebras have black and white stripes at all? Researchers [...]
by ben
on December 13, 2011
in black & white zebra news, start-ups
Nice and good are the two criteria we’ll be sticking to when building the team at Black & White Zebra. Bill Bernbach defined these two criteria when defining the kind of people that he needed when starting DDB. They had to be nice, and they had to be good. He recognised that it’s people that [...]
by ben
on December 6, 2011
in social media
A challenging debate in social media is the extent to which a brand should censor or empower conversations in which their ‘followers’ express themselves in full technicolour – should people be allowed to use obscenities, swear, incite, or insult on your website? Profanities: authentic or crude? It’s a challenging question – should brands allow people [...]
by ben
on November 30, 2011
in start-ups
Fear of failure has been the death of so many great dreams. But what if you could remove fear from your pursuit of happiness? What would be the one thing you would change about your life? Would you do it? I was inspired watching ‘Failure Club‘, a documentary series following people pursuing their dreams in [...]
by ben
on November 28, 2011
in search engine optimisation, social media
Website authority is essentially how a website is predicted to perform in search engine rankings. It’s important because ‘Authority Sites’ rank more highly in search engine results pages (serps). Search engines take into account the number of quality inbound links, the age of the domain, the time visitors spend on the site, and hundreds of [...]
by ben
on November 28, 2011
in social media
New social networks are popping up on a regular basis, and the fact that these specialized communities don’t have Facebook’s 800 million users doesn’t necessarily mean they aren’t great places for brands to be. In many cases, brands are adopting niche social networks based on the quality of interactions as opposed to broad-based reach – [...]
by steve
on October 7, 2011
in social media
Having grown to over 120 million users since its launch in 2003, it’s becoming increasingly difficult to meet a professional contact who isn’t a LinkedIn user. There’s no question that small and medium sized businesses (SMBs) – particularly those involved in business-to-business work – stand to gain a lot simply by creating a LinkedIn profile, [...]
by steve
on September 30, 2011
in social media
There’s been some interesting developments and emerging themes in the world of Google+ over the last week… Google+ is growing rapidly! There’s still no word on exactly when Google+ business profiles will be available (all they’re saying is it’s “close”!), but it looks increasingly likely that Google+ will play an important role in social media [...]
by steve
on September 27, 2011
in social media
In mid-September, over 400 agency and industry professionals assembled in London for Facebook Studio Live, an interactive agency event hosted by members of Facebook’s senior management team who shared how they want to work with agencies, their latest strategies for creating social campaigns, how people are currently interacting with the site and Facebook’s growth trajectory. Below [...]
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