How the zebra earnt its black and white stripes

black and white zebra stripes

A question we’re often (ish) asked is; “Why are you called ‘Black & White’ Zebra – aren’t all zebras black and white?” For now, until we come up with a better answer, the answer to that is “Yes”. But the more interesting question is, why do zebras have black and white stripes at all? Researchers […]

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Nice and good

Nice and good are the two criteria we’ll be sticking to when building the team at Black & White Zebra. Bill Bernbach defined these two criteria when defining the kind of people that he needed when starting DDB. They had to be nice, and they had to be good. He recognised that it’s people that […]

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Language in technicolour

Image from the viral 'Shit girls say' on black and white zebra

A challenging debate in social media is the extent to which a brand should censor or empower conversations in which their ‘followers’ express themselves in full technicolour – should people be allowed to use obscenities, swear, incite, or insult on your website? Profanities: authentic or crude? It’s a challenging question – should brands allow people […]

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Practice failing more

Fear of failure has been the death of so many great dreams. But what if you could remove fear from your pursuit of happiness? What would be the one thing you would change about your life? Would you do it? I was inspired watching ‘Failure Club‘, a documentary series following people pursuing their dreams in […]

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Building site authority

Website authority is essentially how a website is predicted to perform in search engine rankings. It’s important because ‘Authority Sites’ rank more highly in search engine results pages (serps). Search engines take into account the number of quality inbound links, the age of the domain, the time visitors spend on the site, and hundreds of […]

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Niche social networks – to join or not to join?

New social networks are popping up on a regular basis, and the fact that these specialized communities don’t have Facebook’s 800 million users doesn’t necessarily mean they aren’t great places for brands to be. In many cases, brands are adopting niche social networks based on the quality of interactions as opposed to broad-based reach – […]

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Friends with benefits

What makes a place a good place to work?

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How to get the most out of LinkedIn

Having grown to over 120 million users since its launch in 2003, it’s becoming increasingly difficult to meet a professional contact who isn’t a LinkedIn user. There’s no question that small and medium sized businesses (SMBs) – particularly those involved in business-to-business work – stand to gain a lot simply by creating a LinkedIn profile, […]

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All the latest on Google+

There’s been some interesting developments and emerging themes in the world of Google+ over the last week… Google+ is growing rapidly! There’s still no word on exactly when Google+ business profiles will be available (all they’re saying is it’s “close”!), but it looks increasingly likely that  Google+ will play an important role in social media […]

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Facebook Studio Live

In mid-September, over 400 agency and industry professionals assembled in London for Facebook Studio Live, an interactive agency event hosted by members of Facebook’s senior management team who shared how they want to work with agencies, their latest strategies for creating social campaigns, how people are currently interacting with the site and Facebook’s growth trajectory. Below […]

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